The power of joint initiative

The Maatschappelijke Alliantie is a foundation that connects public-private parties in order to work together effectively on scalable solutions to social issues. Many social issues are too complex to be tackled by government, business or civil society alone. They call for a synergetic joining of forces in new forms of public-private partnerships. Here, politics/government, concerned businesses and civil society organizations work together in tripartite alliances to find concrete solutions to promote a peaceful and inclusive society.








The Maatschappelijke Alliantie connects public and private parties to work on scalable solutions to complex social problems.


The Maatschappelijke Alliantie aims to promote an inclusive society, specifically focusing on alliances around vulnerable groups so that they can participate fully in society.


The Maatschappelijke Alliantie initiates and coordinates public-private alliances that work with the target group to find solutions. As an independent party, the MA facilitates with implementation power, strategic advice, knowledge, experience and an extensive network.


On February 27, 2015, the Maatschappelijek Alliantie was established to facilitate collaboration and connection between funds, businesses and government. The immediate reason for the establishment of the Maatschappelijke Alliantie was a consultation between members of the Cabinet and a delegation of high net worth individuals or entrepreneurs within the philanthropy sector.

The implementation of the social issues on which we focus is done in close cooperation between the Board and the Advisory Council. They are supported by the Alliance office, which houses the programmatic tasks.
The board of the Alliance is formed by Jan Peter Balkenende (Chair), Steven van Eijck (Vice-Chair), Dave Ensberg-Kleijkers (Treasurer), Cees Oudshoorn and Aaltje van Zweden. The board of the Social Alliance is unpaid.

Complex social issues

The Maatschappelijke Alliantie works demand- and supply-driven. Complex social issues are put forward by civil society organizations, the government or by the MA Board and Advisory Board. Criteria for these complex issues are that they are national in nature and cannot be solved by one specific party. The issues are about an inclusive society and solutions should be scalable and solvable through public-private partnerships.

From issue to impact

When an issue comes in and it is decided to carry out an assignment for this, the MA writes a plan of action in collaboration with the implementing partners (phase 1). After feedback and approval, the MA together with the committed partners carries out the assignment (phase 2). Depending on the assignment, there are different actions and events during the assignment phase. Collaborating parties in the alliance facilitate the achievement of the goals through implementation power, strategic advice, knowledge, experience and network deployment. An alliance can also develop a new product, organize events or start a movement. An assignment lasts from 1 to 4 years and the duration depends on the intended objectives, results and impact. During the execution of the assignment in an alliance, important insights and best practices emerge that are relevant for upscaling and counteracting fragmentation in the Netherlands. In the final phase of an assignment, the MA therefore secures the insights, success conditions and best practices in the insights platform (phase 3). The MA also feeds back the results to its client and its stakeholders.

Sustainable Development Goals

In 2015, world leaders formulated 17 goals to make a better world by 2030. These goals have the power to end poverty, inequality and highlight the danger of climate change. Guided by these Sustainable Development Goals (SDGs), it is now up to us, governments, businesses, civil society and the public to work together to build a better future for all.

The Maatschappelijke Alliantie is inspired by SDG 17which encourages public-private partnerships.